Social Media

Although Rallie Finance had advertised their newsletter through their social media platforms before, I decided to utilize their notable following through increasing the posts and calls-to-action each account released about The Weekly Rallie. As a result of my journey, the organization also went through a social media rebrand that shifted its illustration-heavy posts to a more editorial fashion. 

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Ultimately, my goals were audience awareness, engagement and audience outreach. 

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My efforts resulted in an 121 newsletter subscriber increase and these posts generated thousands of impressions in total. Progress requires time and continuous improvement, a process that will be navigated below.