Issue Backgrounder Part 1
Looking into the financial relevance of Cineplex
Issue Backgrounder Part II
A SWOT analysis on Cineplex
Financial PR Artifact
My learning journey
My Internship at Rallie Finance
A sneak peek into my work as a digital marketing and communications analyst during the 2023 spring and summer term.
The following will showcase my gained experience in client work, visually appealing data summaries, newsletter management, branding, website and webpage development, social media management and digital campaign ideation.
Based on Rallie Finance's brand, I was told to bring a level of humour and light-heartedness to my work which may not apply to various organizations and the public relations content they desire.
One of my main tasks was to identify and implement organizational opportunities, such as audience outreach. However, action requires research, planning and approval, so I created presentation slides to display relevant data and the potential of certain tactics before execution.
Part of Rallie's mission is to increase financial, technological and cryptocurrency literacy, so I helped its audiences keep updated on the basics in these fields and latest news by writing 31 editions of the biweekly newsletter.
One of the audience outreach tactics I identified and conducted was the creation of its LinkedIn newsletter. I reformatted Rallie's current content (The Weekly Rallie) into sneak peeks of the full newsletter, this grew the organization's audience by 121 subscribers.
To encourage conversion from visitors to subscribers, I reorganized Rallie's newsletter website and content to showcase the organization's promise for readers.
I leveraged Rallie Finance's Instagram and LinkedIn following to promote The Weekly Rallie newsletter and its Wednesday blogs with visual previews of Rallie's educational and news content.
Although The Weekly Rallie updates readers on the latest events and basic terms in various finance and technology sectors, I also wrote more in-depth educational blogs for audiences seeking more specialized and detailed knowledge.
I assisted in the ideation and structure behind the company's "About Us" page so Rallie's brand is clearly understood by its audiences and potential partners.
Rallie Finance also offers public relations services to technology and finance companies, so I have made several branding products for its clients such as revising a sales deck.
For more info...
Additional content (e.g. client work and other samples) are available upon request or you can stay updated on my website!