
Issue Backgrounder Part 1
Looking into the financial relevance of Cineplex

Issue Backgrounder Part II
A SWOT analysis on Cineplex

Financial PR Artifact
My learning journey
References
Brenowitz, L. (2021, June 16). Cineplex likely to have starring role in post-COVID recovery. NASDAQ.
Elmashhara, M. G., & Soares, A. M. (2020). Entertain me, I’ll stay longer! The influence of types of entertainment on
mall shoppers' emotions and behaviour. The Journal of Consumer Marketing, 37(1), 87-98. https://doi.org/10.1108/JCM-03-2019-3129
Friend, D. (2021, August 12). Cineplex faces another quarterly loss as movie theatres slowly reopened across Canada
Granados, N. (2021, February 22). How will theaters and streaming services coexist after the pandemic? Forbes.
Roxborough, S., & Vlessing, E. (2021, September 11). Toronto: Are theatrical windows making a comeback?
Hollywood Reporter. https://www.hollywoodreporter.com/movies/movie-news/theatrical-windows-shang-chi-marvel-1235011732/
Shevenock, S. (2021, July 29). Gen Zers are vital to movie theater’s recovery. Here’s how theaters can win them over.
Morning Consult. https://morningconsult.com/2021/07/29/gen-z-movie-theaters-incentives/
Vary, A. B., & Donnelly, M. (2020, March 17). Could coronavirus woes take a hammer to the Marvel cinematic
universe? Variety. https://variety.com/2020/film/news/marvel-movies-mcu-coronavirus-1203536981/
Yahoo Finance. (2021). Historical data of Cineplex stock [Data set].