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References

Brenowitz, L. (2021, June 16). Cineplex likely to have starring role in post-COVID recovery. NASDAQ.

https://www.nasdaq.com/articles/cineplex-likely-to-have-starring-role-in-post-covid-recovery-2021-06-16

Elmashhara, M. G., & Soares, A. M. (2020). Entertain me, I’ll stay longer! The influence of types of entertainment on

mall shoppers' emotions and behaviour. The Journal of Consumer Marketing, 37(1), 87-98. https://doi.org/10.1108/JCM-03-2019-3129

Friend, D. (2021, August 12). Cineplex faces another quarterly loss as movie theatres slowly reopened across Canada

CTV News. https://www.ctvnews.ca/business/cineplex-faces-another-quarterly-loss-as-movie-theatres-slowly-reopened-across-canada-1.5544740

Granados, N. (2021, February 22). How will theaters and streaming services coexist after the pandemic? Forbes.

https://www.forbes.com/sites/nelsongranados/2021/02/22/how-will-theaters-and-streaming-services-coexist-after-the-pandemic/?sh=1fbb8ee65106

Roxborough, S., & Vlessing, E. (2021, September 11). Toronto: Are theatrical windows making a comeback?

Hollywood Reporter. https://www.hollywoodreporter.com/movies/movie-news/theatrical-windows-shang-chi-marvel-1235011732/

Shevenock, S. (2021, July 29). Gen Zers are vital to movie theater’s recovery. Here’s how theaters can win them over.

Morning Consult. https://morningconsult.com/2021/07/29/gen-z-movie-theaters-incentives/

Vary, A. B., & Donnelly, M. (2020, March 17). Could coronavirus woes take a hammer to the Marvel cinematic

universe? Variety. https://variety.com/2020/film/news/marvel-movies-mcu-coronavirus-1203536981/

Yahoo Finance. (2021). Historical data of Cineplex stock [Data set].

https://ca.finance.yahoo.com/quote/CGX.TO/history?p=CGX.TO

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